IT Begins!

Welcome, welcome one and all to the launch of the brand new FireStar site!

Yes, the historic days has finally come, as was predicted by the oracles of antiquity. Indeed, just as they wrote it, the tides changed, the planets aligned very slightly, and most importantly of all, the old FireStartoys.com completed its transformation, exiting its cocoon a changed beast:

IT emerged, stumbling and blinking from its glowing, digital chrysalis, shielding ITS new-born eyes from the bright dawn of a new era in online toy retailing.

IT saw us, and after a long pause, IT spoke.
“What am I?” IT said, the words jerking uncertainly from a throat that had long forgotten how to talk, in a voice as deep as oceans and as old as the darkness that bathes the ancient stone.
“You are the new FireStar website,” we solemnly intoned, a hint of anxiety rising through a hairline crack in our confident façade.
IT appeared to take this in, and was silent for a while.
“Hungry,” IT said at last, dragging the word from the depths of memory. It was the right word.
“Hungry,” IT said again with more conviction.
We nodded, and held out something small, palm up, as if feeding a pony.
“What?” IT asked, eyeing the offering suspiciously.
“It’s a hard to find custom Lego mini-figure,” we said. “It’s very rare”.
The Beast stooped down and sniffed. IT lowered ITS colossal maw, very gently closed ITS jaws over the mini-figure, and ate it. Our hands were covered in viscous drool. IT gave a growl of satisfaction, shook out ITS fur and reared to ITS full height, eyes on us.
“More,” IT said.

So, that’s how the new site came into the world, a momentous occasion indeed.
If you haven’t had a look at the new site, go! It really has changed for the better, and like all new parents, we are very proud of it. The site's always changing at the moment - we're constantly adding stuff - so check back often, and while you're at it, join the Twitter feed why don't you? We hope you’ll enjoy it every bit as much as we do – feedback is always welcome.

To celebrate the Big Launch, we’re holding a giveaway! Yes, that’s right; a very special custom design figure from our Halloween range could be yours.

Currently this dapper fellow goes by the name of Lord Halloween. But he doesn’t particularly like it, and we’re beginning to agree. Doesn’t he look more, in every way, than a mere Lord Halloween? How can two such prosaic words capture such magnificence?
Well, we figured who better to capture the essence of this ghoulish chap than you! Our loyal customers and readers.
Tell us what you would name him (or her, we’re open minded here) in the comments, making sure to leave an email address where we can get hold of you. Telling us a bit about your figure’s history and what led them to this juncture in a life of devilish doings will get extra points.
The best entry, as judged by us, wins. Comments will close on the 18th of October, so good luck!