Wednesday, 11 November 2009

A Wish List FAQ: All you were too afraid to ask!

Greetings, friends and fiends!

In this blog post we’re going to explore the rather spiffing Wish List system over at the main FireStar website, and how exactly it can be of use to you, your family, friends and pets.

Here, below, we have an FAQ. For those of you who don’t know, those letters are what we in the trade call an acronym. If you take each letter individually, they stand in for the phrase ‘Frequently Asked Questions’. You don’t have to capitalise each letter normally, we were just doing that for clarity.


Without further ado, here are all the questions about the FireStar Wish List that you were too terrified, apathetic or inarticulate to ask.

In the interests of full disclosure, we have to admit that nobody has, thus far, asked, well, any questions about the Wish List system. At all. So, we had to assume that all the people who wanted to ask had been rounded up by a gang of marauding ogres, and are currently huddled in the rear of a cave, being poked with sticks and grunted at softly. Fear not! These ogres are simple, but essentially harmless creatures. They are simply under a misapprehension about how to carry out orders that they were far to stupid to understand in the first place. Our crack team of Ogroid-Human communicators are on the case. In the mean time, here are the FAQ we just know you would have asked. Chocks away!


Q: What is this Wish List system I’ve heard so much about?

A: We’re glad you asked! FireStar’s Wish List system essentially puts your presents on auto pilot! It lets you browse the site, putting anything you want into a Wish List that you can send to your friends and family.


Q: Put your presents on auto pilot? What, if anything, does that actually mean?

A: Well, Bob, that means that you don’t have to worry about discussing gift-lists with your relatives any more. It’s all sorted. You make your Wish List and send it to the relevant people. They take it from there.


Q: What if I need more than one Wish List this Christmas? I need one for Pauly-Joe and one for Blinky-Sue. And more for Birthdays!

A: No problemo! You can create as many Wish Lists as you need, and give them different names so you’ll know who they’re for.

What’s more, whenever you want to add something to Pauly-Joe or …Blinky-Sue, was it? – right – to either of their lists, you’ll be asked to choose which list you want that item to go on. There’s a drop down menu! It’s super.


Q: You speak of adding things to my list. Please to explain in more detail?

A: Well, if you’re logged in to your Wish List, you can simply relax and browse the site. There’ll be a pretty Wish List button next to each and every item, on the right hand side. When you come across something your very heart desires (or the very hearts of Pauly-Joe and Blinky-Sue desire. Ask them to make their own Wish Lists! It’ll be fun!), simply click on that Wish List button to add the item.


Q: What happens when I’ve finished making a Wish List? Do I throw my laptop onto a moving vehicle and hope for the best?

A: No. That may be the policy of some online retailers, but here at FireStar we think it’s much simpler to actually tell the people you want to know about your Wish List.

When you’ve finished your list, we give you the option of sending it to as many people as you want via email.

Your chosen recipients can then click through to see your Wish List, and choose which gift they’d like to buy!


Q: I’m alarmingly lazy. Why should I bother?

A: Have you ever rung round various relatives organising who’s buying what for your darling offspring? Have they ever rung up asking what Junior wants, exactly, only for you to realise you don’t know? Have you ever had to hide the look of growing horror on your face as you receive a ceramic unicorn? Or had to plead with taciturn, bovine-faced retail assistants to return a gift you got twice, that didn’t come with a receipt?


A FireStar Wish List takes away all that hassle, whisks it under the carpet and leaves you looking serenely untroubled while all about you choke on the impotent rage of gift-based frustrations.

With a Wish List you know you (or your sprogs) are getting exactly what you want because you chose it.

There are no repeat presents – once a relative has bought an item from the list, it’s ticked off the list.

Best of all for those easily confused by modern contraptions (I think we all know we’re talking about grandparents here), there’s no confusion about which bionicle/ Lego set/ Naughty Naughty Pet to get. It’s all right there on the list! All your gifters have to do is decide which option best suits their price range.


Q: This all sounds great! How do I get started?

A: Easy! Just click this link to head over to our Wish List page. You’ll find more detailed instructions there, but the whole system is pretty intuitive.

Once you’ve created an account, it’s time to make your first list and start wishing!


As soon as something gets bought from your list, we of the FireStar team will scurry from various crevices in our vast stock kingdoms, and, like the noble elves of yore, mine the jewel-faceted walls of toys for your chosen bauble. Then, we’ll send it to you! It all works out.


Q: What about postage? Do you throw the parcels onto the back of a moving truck and hope for the best?

A: Again, no. We prefer to send your presents through a more organised system.

Most packages will go first class Royal Mail.


Over a certain price threshold, we’ll spring for recorded or special delivery for you to make absolutely sure more expensive purchases reach you in the best condition. Or, send them Parcelforce, depending on how big a package is.

If you need what you’ve ordered NOW, you can pay for speedy delivery when you check out.


Q: Most of my money these days goes to pyramid schemes and protection rackets. Can I have a discount?

A: Yes! We’re offering readers of our blog and Twitter feed a special 10% discount until the end of the year. You can even use it to get more money off sales goods. Let nobody question our magnanimity!

Here's the code now:

fstblog6645


Q: Do you really have a tiny photographic studio for Lego men?

A: Yes. We really do. We’ve now expanded it to include a hair section!

Well, that’s it for now. If you have any more questions of burning import, mail them to Juliet@firestartoys.com , or post them in the comments. You could also ring us, if you wanted to (we do get lonely sometimes). The number’s over at the main site!

Thursday, 5 November 2009

In which we offer you Discounts!

It’s been said that the approach of winter can be depressing.

This is something we have a certain degree of familiarity with at FireStar, as the shortening days lead inevitably to a sort of low-key melancholy that hangs over FireStar towers like a damp, Tupperware sky.


We’ve speculated that the new, more thoughtful mood might simply be a result of having less daylight hours available in which to pleasure boat in our company lake (and we get very cranky if we don’t get our daily quota of pleasure boating). But that doesn’t seem to cut it.


No, it seems the time of year has arrived when even the guileless smiles of Lego men, existing as they do in a perpetual state of Zen-like contentment, can’t entirely cheer us up. In fact, their serene faces start to appear mockingly self-aware. They know the secret of happiness, but damned if they’re going to share it with you, you monstrous flesh-giant. No, they’ll scuttle away to their brick kingdoms and live merrily, away from the fraught world of men. Look at any box of Lego you’ve forgotten in a loft somewhere – it’s what they’re all doing, guaranteed.


But, we digress.

No, we weren’t going to leave you flailing in our swamp of hastily induced despair. We have solutions!

That’s right, when FireStar feels blue, we cheer ourselves up with discounts! For you! (Sorry if that wasn’t immediately clear)

We’re offering you – readers of our blog and Twitter feed – an exclusive 10% discount code that you can use towards anything over at the FireStar site, right up until the end of the year.

No catches – there’s no minimum spend and you can even use it on items in our Sales and Deals section to maximise your savings.


Here's the magic code itself:

fstblog6645

Thus, we get the warm, fuzzy glow that comes from making great deals for you, and you get the satisfaction from knowing you’ve saved lots of money on stuff you really want.

Literally everyone wins. Everyone.

Sunday, 25 October 2009

Compo Results! (And a sort-of announcement...)

We at FireStar are appreciators of the arts. And thus it is that certain of us sit, decidedly not overcome by powerful waves of irritation, not torn between extreme annoyance at the pervading air of po-faced pretension, and boredom, at a multi-artist performance of the songs of gloomy Frenchman Jacques Brel. But, at least there’s ice cream at the interval– cut right through irritation, that will.


No, at FireStar we prefer more earthy pleasures. Like the satisfying, plastic embrace as you squeeze one half of a Lego-man onto the other. Mmm. Or, packing a flowing black LEGO cape in with each and every LEGO Batman. Or, the feel of the paintbrush in your hand as you put the finishing touches to one of our NEW SUPER SPECIAL CUSTOM STAR WARS HELMETS! (Sneak peeks coming soon for blog readers!) Or just, you know, watching Derek Acorah being ‘possessed’ by a succession of identically gruff-voiced spooks. That sort of thing.


Such was the pleasure to be garnered in reading and judging your entries for the Lord Halloween renaming competition! Many thanks to all who entered, we truly appreciate your efforts, and we would send you all Lord Halloweens if we could. But…we can’t.

That said, cheers for the winner, who is Joshua H!

Congratulations, Josh, your entry of ‘Pumpkin Punk’ really captured the certain je-ne-sais-quoi we saw sparkling in the depths of the be-pumpkin’d one’s hollow eyes.


Commiserations to the runners up, though special mention goes out to Kathryn, whose evocative imagery accompanying her ‘The Gatekeeper’ entry, was simply spellbinding! So neat was it, we decided to reproduce it here so that all might share in its spooky premise. Thanks, Kathryn!

A solitary figure, the Gatekeeper guards the path across the ever-dying plains. Although I can think of no reason why any man, animal or creature would wish to cross such a dark and infamously perilous place; if they do so, first they must pay the Gatekeeper his tax. Do not think money holds any value in this place, payment is entirely of the Gatekeepers choosing. Failure to pay will be fatal.

To all of you readers – we’re grateful you come here and we always look for your feedback, which we’ll be asking for more of in the coming weeks. There’ll be more competitions to enter coming up, so keep a look out!

Monday, 19 October 2009

Special Halloween Bumper Post!

With Halloween just round the corner, our thoughts naturally turn to what sort of costume we’ll be wearing come the festivities. But what will Lego Men be wearing at their tiny Lego parties? Well, pretty much anything they want. See, their heads are detachable. Here at FireStar, it’s our job to ponder such things. For instance, do Lego Batman and Robin turn up at spooky shindigs in their costumes, or do they wear butler digs for a change? Does Alfred get to wear the Batsuit? Would Lego Indiana Jones ever dress as Irina Spalko to get a laugh?

But the Lego mini-figures who really excel at Halloween preparations are those for whom Halloween isn’t just one sugar fuelled night, it’s a way of life. Yes, we’re talking about the very special Halloween Lego figures over at the main FireStar website. This fiendish cohort lives for October. In the days approaching the 31st, the normally rational and erudite atmosphere in their Pumpkin Hall reaches fever pitch, and the candy chandeliers shake with the hammering of decorative armour, the sharpening of scythes and the squelchy sounds of gourds being hollowed out ready for the carving.

We’re privileged to have secured an interview with prominent member of the shadow Halloween alliance, the Dark Lord.

FireStar: Dark Lord. Great to have you with us.
DL: It’s great to be here, Ken.
FireStar: That’s not our name.
DL: Sorry, I wasn’t really listening during the introductions. I was too busy polishing my luminous head.
FireStar: Yes! Your head. Would you mind telling us a bit about your look?
DL: Well, as we’ve already covered, my head is luminous. For those of you who haven’t been alive for millennia, following the development of language, that means it glows in the dark.
FireStar: There’s no need to be condescending.
DL: Right. Anyway, my look has changed very little over the thousands of years I’ve been a member of the Halloween family..
FireStar: How did you get into that line of work exactly?
DL: It’s a long story. Suffice to say, I was in the right grave at the right time.
FireStar: Grave! Because you’re a skeleton! Haha!
DL: Ha. Yes. Before you interrupted rather rudely I was telling you about my look…
FireStar: Yes, sorry. Please do continue.
DL: Well, obviously black never goes out of fashion. And my cape – I like to think it lends a certain air of suavity. It says, “Yes, I’m a creature of the utmost dread, but I still look in a mirror before I go out terrifying mortals”.
FireStar: And the staff? Where does that fit in?
DL: My staff is an item of terrible darkness and ancient power. It holds the skull of the foul demon Squa’roth, whose essence lives still within its calcified depths, and whose voice whispers to me of things to terrible to imagine.
FireStar: That sounds…nice?
DL: It’s really not. But we work well together. It’s important to have reliable employees.
FireStar: And what are your plans for the night of Halloween itself, Dark Lord?
DL: I already told you. I’ll be terrifying mortals with the rest of the shadow council. We prepare for this night all year long.
FireStar: Sounds great! Thanks for taking the time to talk to us, Dark Lord.
DL: No problem, Ken.

So, there you have it. Snap up the Dark Lord and his friends at the FireStar site before the big day! Convene your own shadow council! To celebrate the approach of the spooky season, we have exclusively for you another poem for you by darling of the rhyming establishment, 18th Century poetess Henrietta S Tweenote. Enjoy!

A Hallow’s eve, the shadows gloaming,
Cries echo from the naked trees,
And crows take flight. I shudder, closing
Fast my door, my fears to ease.

Yet suddenly the firelight flickers,
I feel the gasp catch in my throat,
The taste of that name, long unspoken
Shrieking in a high pitched note
Inside my skull.
But the skull of that which seeks me,
Keening in the autumn air,
Is under Earth – the dirt reclaiming
What was furred and now lies bare.

Yes, buried was it, months elapsing,
Thought of only now and then,
So why that sound; that haunted scratching
At my door? And there, again!
But now my thoughts are dizzy, rising,
Thinking on that friend of yore,
If it is he, and not some other
(By impious Satan’s dark accord)
Why should I fear he who has clawed?

“Is it you?” I whisper, breathless,
Tiptoeing across the floor,
Nearing what must be discovered –
The scratcher at the Hallow’s door.
With fingers stretching, trembling, paling,
I reach out for the lion’s head,
To meet the fate of Hell or Heaven
And turn it slowly; but instead-

My heart quails as the scratching quickens,
Outward grows a mournful wail,
At last I free the latch and sicken-
The scene which now my eye assails…
Is nothing. Save for night now pale.

Yes, morning’s fingers palely breaching
Night’s dark corners ever more,
No trace of ghouls or spectres creeping;
Banished by the light abhorred!

As dawn’s chill blush spreads o’er the fields,
I clutch my arms across my chest,
And wonder; was he truly wakened?
Yet my senses all attest;
That ‘eve the spirits found no rest.

Thursday, 8 October 2009

IT Begins!

Welcome, welcome one and all to the launch of the brand new FireStar site!

Yes, the historic days has finally come, as was predicted by the oracles of antiquity. Indeed, just as they wrote it, the tides changed, the planets aligned very slightly, and most importantly of all, the old FireStartoys.com completed its transformation, exiting its cocoon a changed beast:

IT emerged, stumbling and blinking from its glowing, digital chrysalis, shielding ITS new-born eyes from the bright dawn of a new era in online toy retailing.

IT saw us, and after a long pause, IT spoke.
“What am I?” IT said, the words jerking uncertainly from a throat that had long forgotten how to talk, in a voice as deep as oceans and as old as the darkness that bathes the ancient stone.
“You are the new FireStar website,” we solemnly intoned, a hint of anxiety rising through a hairline crack in our confident façade.
IT appeared to take this in, and was silent for a while.
“Hungry,” IT said at last, dragging the word from the depths of memory. It was the right word.
“Hungry,” IT said again with more conviction.
We nodded, and held out something small, palm up, as if feeding a pony.
“What?” IT asked, eyeing the offering suspiciously.
“It’s a hard to find custom Lego mini-figure,” we said. “It’s very rare”.
The Beast stooped down and sniffed. IT lowered ITS colossal maw, very gently closed ITS jaws over the mini-figure, and ate it. Our hands were covered in viscous drool. IT gave a growl of satisfaction, shook out ITS fur and reared to ITS full height, eyes on us.
“More,” IT said.

So, that’s how the new site came into the world, a momentous occasion indeed.
If you haven’t had a look at the new site, go! It really has changed for the better, and like all new parents, we are very proud of it. The site's always changing at the moment - we're constantly adding stuff - so check back often, and while you're at it, join the Twitter feed why don't you? We hope you’ll enjoy it every bit as much as we do – feedback is always welcome.

To celebrate the Big Launch, we’re holding a giveaway! Yes, that’s right; a very special custom design figure from our Halloween range could be yours.

Currently this dapper fellow goes by the name of Lord Halloween. But he doesn’t particularly like it, and we’re beginning to agree. Doesn’t he look more, in every way, than a mere Lord Halloween? How can two such prosaic words capture such magnificence?
Well, we figured who better to capture the essence of this ghoulish chap than you! Our loyal customers and readers.
Tell us what you would name him (or her, we’re open minded here) in the comments, making sure to leave an email address where we can get hold of you. Telling us a bit about your figure’s history and what led them to this juncture in a life of devilish doings will get extra points.
The best entry, as judged by us, wins. Comments will close on the 18th of October, so good luck!